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Hand-carved wooden blocks used in the Gul Dhaga atelier
Jaipur · Built on 40+ years of family experience

Where Tradition Lives.

The Philosophy

Slow by Choice. Craft Rooted.

Gul Dhaga was founded by Sachin Rathi on more than 40 years of family experience in textiles. The studio brings that production knowledge into a modern practice for individuals, interior teams, retailers, and brands.

A block-printed design can take many carved blocks, colours, creative decisions, and skilled hands working in harmony. The small shifts in pressure and register are not machine errors; they are evidence of the people behind the cloth.

Multiple wooden blocks building one motif
Many Blocks · One Design
A pomegranate motif being registered by hand
Colour · Register · Repeat
40+
Years of family industry presence
2
Core techniques: block print & Suzani
B2B
For brands and trade
B2C
For homes and individuals
The making

Many steps.
One human rhythm.

One design can require many blocks, many colours, creative minds, and skilled hands working in harmony.

A room, collection, quantity, or custom idea becomes the starting point.

Brief

A room, collection, quantity, or custom idea becomes the starting point.

The design is separated into the wooden blocks needed to build its final rhythm.

Blocks

The design is separated into the wooden blocks needed to build its final rhythm.

Each layer is considered in relation to the cloth, the motif, and the space it will enter.

Colour

Each layer is considered in relation to the cloth, the motif, and the space it will enter.

Skilled hands register every repeat. Small shifts remain as the signature of the process.

Print

Skilled hands register every repeat. Small shifts remain as the signature of the process.

The founder's story

Forty years
behind the next print.

For 40 years, our family has watched blocks become prints, prints become textiles, and textiles become part of people's homes.

Sachin Rathi, founder of Gul Dhaga
Inside the Gul Dhaga studio and print unit
Working the print table and wooden blocks
40+years of family industry presence
Instagram · The print room in public

Come inside
the print room.

Gul Dhaga studio reel
Gul Dhaga studio reel
Gul Dhaga studio reel
Gul Dhaga studio reel
Gul Dhaga studio reel
Gul Dhaga studio reel
Gul Dhaga studio reel
Gul Dhaga studio reel
Gul Dhaga studio reel
Gul Dhaga studio reel
Gul Dhaga studio reel
Gul Dhaga studio reel